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IICRC / ANSI S500 Standard
Launching a water damage restoration company is an opportunity to build a highly profitable and impactful business. You are stepping into a market where you help people navigate one of their most stressful property-related events. To build a lasting company, you need to execute flawlessly across four key stages: strategic planning, official setup, operational readiness, and market entry. Before You Do Anything: Create Your Plan Many new entrepreneurs jump straight to buying equipment, but the first step is to create a business plan. Even a simple one-page plan is better than no plan at all. This initial planning phase forces you to think through the critical variables that will determine your success or failure. This is also the time to decide on a professional and memorable business name and secure the corresponding domain name for your website. Taking the time to build this blueprint will save you countless headaches and wasted money down the road. Building a Foundation of Credibility Now it’s time to turn your plan into a real company by handling the necessary legal and professional requirements. First, formally register your business with your state, typically as a Limited Liability Company (LLC) to protect your personal assets from business liabilities. Don’t even think about stepping onto a job site without the proper coverage. This is not an area to cut corners; being underinsured can bankrupt your company after a single incident. This is how you prove your technical competence. At a minimum, the Water Damage Restoration Technician (WRT) certification is non-negotiable. Without IICRC certifications, you’ll be viewed as an amateur by both customers and the insurance companies that pay the bills. Getting Ready for the First Job Once you are licensed and certified, you need the capability to actually perform the work. You must have the right tools to do the job according to industry standards. Your startup equipment package must include a sufficient quantity of high-velocity air movers, several commercial LGR (Low-Grain Refrigerant) dehumidifiers, a powerful water extraction unit, and various moisture meters to diagnose and monitor the drying process. Even if you start as a solo operator, you’ll need to hire help eventually. Your team’s ability to communicate with a stressed-out homeowner is just as important as their ability to operate a dehumidifier. This combination of professional gear and professional people is what allows you to deliver on the promises your marketing makes. Lighting the Fire: How to Get Customers The final, and most critical, step to a successful launch is a proactive plan to get customers. You need a customer acquisition strategy from day one. Referral marketing is important, but it should be considered a secondary, long-term effort, not your primary source of leads at launch. The most direct and predictable way to generate inbound leads is to be visible on Google at the moment a homeowner has an emergency. This means launching a professional website, creating and optimizing your Google Business Profile, and considering a budget for Google Local Services Ads (LSA) right from the start. As an alternative or a supplement to your own ads, working with a lead generation in water damage industry provider that focuses on the restoration niche, such as Real Time Lead Gen, can provide a steady stream of jobs without the complexity of managing ad campaigns yourself.
Restoration Marketing Pros
104 Main St
Bloomsburg, PA 17815
(904) 657-4138
Your go to pros for exclusive restoration leads
Arnold Baker
Founder Of Restoration Marketing Pros – Generating exclusive, hyper targeted water damage leads (live calls) for over a decade!
B2c Lead Generation Restoration
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