Karolin Baumgardner asked 1 ay ago
Arnold Baker Water Damage Cost Per Lead
lead generation tactics restoration Exclusivity
In the restoration business, your marketing strategy needs to be a well-oiled machine, not a collection of random activities. Your success will be determined by how well you can convey trustworthiness and rapid response capabilities. Consequently, every piece of your marketing, from your website to your ads, must communicate these two core values. We’ll look at this as a three-layer cake: the foundational layer of trust, the immediate-results layer of paid ads, and the long-term growth layer of organic search. Without a credible online presence, even the best advertising will fail. This foundation has two main components: a professional website and a stellar online reputation. Think of your site as your 24/7 salesperson; it must be effective and professional at all times. This is the social proof that gives a potential customer the confidence to call you instead of a competitor. A proactive strategy for reputation management—actively soliciting reviews from every satisfied customer—is not optional; it’s a critical business function. Generating Cash Flow Now with Paid Ads Now that you have a bucket that doesn’t leak, it’s time to start filling it. When you need your phone to ring today, paid search is the answer. Start with LSAs. These ads give you incredible visibility and come with a badge of trust from Google itself. The LSA model is ideal for restoration contractors because you pay per valid lead (a phone call), not per click. In addition to LSAs, traditional Google Ads (PPC) can be used to target a wider range of keywords and gain even more visibility on the search results page. This is how you get your business cash-flowing quickly while your long-term strategies take root. Creating a Sustainable Lead Generation Engine Paid advertising is like renting a house; SEO is like owning it. It’s about earning, not buying, your way to the top. A top-ranking website acts as an automated lead generation machine that works for you even while you sleep. This isn’t about ranking nationally; it’s about being the undisputed #1 choice in your local market. The core activities involve perfecting your Google map listing, publishing helpful articles and service pages, and earning local citations and backlinks. While SEO takes time and consistent effort—often six months or more to see significant results—it is the ultimate long-term play.
Restoration Marketing Pros
104 Main St
Bloomsburg, PA 17815
(904) 657-4138
Your go to pros for exclusive restoration leads
Arnold Baker
Founder Of Restoration Marketing Pros – Generating exclusive, hyper targeted water damage leads (live calls) for over a decade!
Pay For Performance Lead Generation Water Damage
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