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Starting a restoration business presents a unique chance to create a valuable enterprise that serves a critical community need. This is a business where you directly assist people in crisis, restoring not just their property but their sense of security. To build a lasting company, you need to execute flawlessly across four key stages: strategic planning, official setup, operational readiness, and market entry. Before You Do Anything: Create Your Plan The foundation of any successful business is a clear and concise plan. Even a simple one-page plan is better than no plan at all. It should answer key questions like: What will be my primary service area? Who is my target customer (residential, commercial, or both)? how to generate leads for restoration will I fund the initial equipment purchase? What will my pricing structure be? Your company name is a crucial asset; choose one that is easy to remember, spell, and conveys professionalism. Check immediately if the .com domain is available. A solid plan is the framework upon which everything else will be built. Step 2: Getting Legit – Licenses, Insurance, and IICRC Certification This phase is all about building the official structure and credentials for your business. This legal separation is a critical step in protecting you and your family. Don’t even think about stepping onto a job site without the proper coverage. You’ll need General Liability, Workers’ Compensation, and, crucially, Contractor’s Pollution Liability insurance, which covers potential issues with mold, asbestos, and other contaminants often encountered in water damage scenarios. The final piece of the legitimacy puzzle is getting professionally certified by the IICRC. This certification provides the baseline knowledge for the science of drying. These credentials are not just for show; they are essential for earning the trust of homeowners and for working successfully with insurance adjusters, who will expect you to follow IICRC standards. Getting Ready for the First Job Now you’re ready to invest in the tools and people required to service your customers. You must have the right tools to do the job according to industry standards. Your startup equipment package must include a sufficient quantity of high-velocity air movers, several commercial LGR (Low-Grain Refrigerant) dehumidifiers, a powerful water extraction unit, and various moisture meters to diagnose and monitor the drying process. Even if you start as a solo operator, you’ll need to hire help eventually. When hiring your first technicians, prioritize reliability and professionalism over existing experience. You can send them for IICRC training, but you can’t train character. Your operational readiness—having the right equipment and the right people—is what will determine the quality of your service and the satisfaction of your customers. Step 4: The Growth Engine – A Proactive Marketing and Sales Plan The most common reason new restoration businesses fail is that they treat marketing as an afterthought. Don’t wait until you’re “ready” to start marketing; start building your presence from the beginning. Referral marketing is important, but it should be considered a secondary, long-term effort, not your primary source of leads at launch. Your first customers will almost certainly come from a Google search. This means launching a professional website, creating and optimizing your Google Business Profile, and considering a budget for Google Local Services Ads (LSA) right from the start. Think of marketing as the fuel for your business engine; without a consistent supply, your company will stall before it even gets going.

Restoration Marketing Pros
104 Main St
Bloomsburg, PA 17815
(904) 657-4138

Your go to pros for exclusive restoration leads

Arnold Baker
Founder Of Restoration Marketing Pros – Generating exclusive, hyper targeted water damage leads (live calls) for over a decade!

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