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Restoration Marketing Pros Lead Generation Contractors Water Damage
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To succeed in the competitive restoration market, you need a deliberate and systematic approach to attracting customers. This industry is built on two things: speed and trust. Therefore, your marketing must be engineered to excel at both. We’ll look at this as a three-layer cake: the foundational layer of trust, the immediate-results layer of paid ads, and the long-term growth layer of organic search. Without a credible online presence, even the best advertising will fail. These two elements are the pillars that support all your other marketing efforts. Think of your site as your 24/7 salesperson; it must be effective and professional at all times. Your online reviews are the modern-day word-of-mouth. As any seasoned marketer like the team at Real Time Lead Gen knows, a weak reputation will sabotage even the most brilliant ad campaign. Build your 5-star fortress first. Phase 2: Immediate Results – Google Local Services Ads (LSA) & PPC Once your foundation of trust is in place, it’s time to generate immediate leads. The fastest and most direct way to get in front of a customer with an active water damage emergency is through paid search advertising on Google. Your top priority for paid ads should be Google’s LSA program. They are a powerful way to borrow Google’s credibility. The LSA model is ideal for restoration contractors because you pay per valid lead (a phone call), not per click. In addition to LSAs, traditional Google Ads (PPC) can be used to target a wider range of keywords and gain even more visibility on the search results page. This two-pronged paid search approach is the key to creating a predictable and scalable flow of inbound emergency calls. Building Your Unfair Advantage Paid advertising is like renting a house; SEO is like owning it. Search Engine Optimization (SEO) is the strategic process of improving your website’s visibility in Google’s non-paid, organic search results. A top-ranking website acts as an automated lead generation machine that works for you even while you sleep. Effective SEO for a restoration company centers on a hyper-local focus. This is achieved by optimizing your Google Business Profile, creating useful content on your website that answers common customer questions (e.g., “how long does water damage restoration take?”), and building your website’s authority by getting links from other reputable local sites. Investing in SEO is investing in the future value and stability of your company, creating a lead-generating asset that you own outright.
Restoration Marketing Pros
104 Main St
Bloomsburg, PA 17815
(904) 657-4138
Your go to pros for exclusive restoration leads
Arnold Baker
Founder Of Restoration Marketing Pros – Generating exclusive, hyper targeted water damage leads (live calls) for over a decade!
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